The time it takes for a web page to load in a browser plays a significant role on how your online business performs. Most of us love speed and thus, leave slow loading websites as soon as we’re unfortunate enough to land on them. Additional research has shown that load time plays a crucial role in how search engines interpret search queries hurting the performance of slow loading websites.The consequences of slow loading websites can be grave. Slow, un-optimized web pages lead to lower visitor engagement, poor retention rates and lower conversions.Unfortunately, most businesses find themselves stuck with slow loading websites after they’ve spend thousands of dollars getting those websites.These tips will help you know how to keep web page load times within reasonable limits.
Reduce URL redirects
When you consistently redirect your URLS, your website triggers additional HTTP request-response cycles before loading. This results in an increase in the amount of time your visitors have to wait for a page to load. The key to reducing redirects and the subsequent HTTP requests is getting your designs right- don’t redirect your website urls unless you have to- or rather, maintain URL consistency without resorting to redirection as your only option.
Compress your files
Keeping your files as they are hurts your website’s load time. Uncompressed files are huge and increases the amount of time needed to download and interpret at server level. The best practice for faster page load time is to enable file compression on your web server. This will reduce the size of files that need to be downloaded and increase load speed as a result.
Reduce the size of above the fold information
Above the fold information is the information your visitors access or see on a web page without scrolling. For faster speeds, the files with above the fold information must be small to makes sure that your web pages load faster. An ideal optimized website design (which loads faster) has small sized above the fold information- meaning less scripts, minimal imagery or third party widgets loading faster than your website’s most important message.
Optimize your images
While proverbial photos told so many stories, most designers take high resolution, large size image significance a little too literal. For websites, large, un-optimized images mean extra weight to be lifted and thus slow page loading time. To achieve a faster loading web page, crop all unnecessary space and reduce color depth on your images to the lowest acceptable level. Also remove image comments, and only use the images in an appropriate format to make sure they don’t raise the average page load time unnecessarily.
Be careful with your scripts
Overall, the quality of your website’s design plays a significant role in your website’s loading time. Development and understanding website users play a close second. Let us create optimized website designs that load faster for you.